{"id":1445,"date":"2026-05-12T21:51:14","date_gmt":"2026-05-12T13:51:14","guid":{"rendered":"https:\/\/www.prism-optic.com\/?page_id=1445"},"modified":"2026-08-03T10:24:09","modified_gmt":"2026-08-03T02:24:09","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.prism-optic.com\/ru\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<h1>Privacy Policy<\/h1>\n<p><strong>Effective date:<\/strong> August 3, 2026<br \/><strong>Last updated:<\/strong> August 3, 2026<\/p>\n<p>This Privacy Policy explains how Prism Optic (\u201cPrism Optic,\u201d \u201cwe,\u201d \u201cus,\u201d or \u201cour\u201d) collects, uses, discloses, and protects personal information when you visit <a href=\"https:\/\/www.prism-optic.com\/ru\/\">https:\/\/www.prism-optic.com\/<\/a> (the \u201cSite\u201d), contact us, create or use an account, submit a review, join an offer or mailing list, or place an order.<\/p>\n<p>This Policy applies to the Site and our direct interactions with customers. A third party that provides a payment, delivery, analytics, security, or other service may process information under its own privacy notice.<\/p>\n<h2>1. Who we are<\/h2>\n<p>The Site is operated under the Prism Optic name.<\/p>\n<p><strong>Email:<\/strong> <a href=\"mailto:contact@prism-optic.com\">contact@prism-optic.com<\/a><br \/><strong>Business correspondence address:<\/strong> 16th Floor, Goodview Commercial Centre, 2\u201316 Flower Market Street, Mong Kok, Kowloon, Hong Kong (not a product return address).<\/p>\n<p>For a privacy request, use the subject line \u201cPrivacy Request\u201d and tell us the country or region in which you live. We may need to verify your identity before completing a request.<\/p>\n<h2>2. Information we collect<\/h2>\n<h3>Information you provide<\/h3>\n<ul>\n<li><strong>Order and delivery information:<\/strong> name, email address, telephone number, billing and shipping addresses, country or region, products ordered, order value, shipping selection, customs or delivery instructions, and transaction records.<\/li>\n<li><strong>Payment-related information:<\/strong> payment method, payment status, transaction identifiers, fraud-screening results, and limited payment details made available by the payment provider. Full payment credentials are generally collected or tokenized by the payment provider rather than stored by us.<\/li>\n<li><strong>Account information:<\/strong> username, contact details, saved addresses, order history, and account preferences. Passwords are stored in protected or hashed form by the website platform.<\/li>\n<li><strong>Communications:<\/strong> information included in emails, contact forms, support requests, return or warranty requests, and other messages, including any files, photographs, or videos you choose to send.<\/li>\n<li><strong>Reviews and user content:<\/strong> display name, rating, review text, order-verification status, and any photographs or videos submitted with a review.<\/li>\n<li><strong>Offers and marketing:<\/strong> email address, consent choices, and engagement with messages when you subscribe to an offer, coupon, or marketing communication.<\/li>\n<\/ul>\n<h3>Information collected automatically<\/h3>\n<ul>\n<li>IP address, approximate location derived from IP, browser and device type, operating system, language, referring page, pages viewed, links selected, dates and times, and diagnostic information.<\/li>\n<li>Cookie identifiers, shopping-cart and session information, language preferences, analytics events, advertising measurement data, and consent choices.<\/li>\n<li>Security information such as request headers, attempted logins, blocked requests, suspicious activity, and information needed to prevent fraud, abuse, or attacks.<\/li>\n<\/ul>\n<h3>Information from other sources<\/h3>\n<p>We may receive payment confirmation, fraud or risk signals, updated delivery status, address corrections, review-verification information, or customer-service information from payment providers, couriers, commerce platforms, security providers, and other service providers involved in your transaction or interaction.<\/p>\n<h2>3. How we use information<\/h2>\n<p>We use personal information to:<\/p>\n<ul>\n<li>provide the Site, maintain your cart, process and fulfil orders, collect payment, arrange delivery, handle customs information, and provide receipts or order updates;<\/li>\n<li>respond to questions and provide returns, refunds, warranty support, and customer service;<\/li>\n<li>create and administer accounts, reviews, offers, and requested communications;<\/li>\n<li>detect and prevent fraud, payment abuse, spam, malicious traffic, security incidents, and violations of our terms;<\/li>\n<li>measure Site performance, understand how visitors use the Site, improve content and products, and diagnose technical problems;<\/li>\n<li>measure advertising and product-listing performance and, where permitted, provide or personalize marketing;<\/li>\n<li>comply with accounting, tax, customs, sanctions, export, consumer-protection, legal, and regulatory obligations; and<\/li>\n<li>establish, exercise, or defend legal claims and enforce our agreements.<\/li>\n<\/ul>\n<h2>4. Legal bases where applicable<\/h2>\n<p>If the laws of the European Economic Area, United Kingdom, Switzerland, or another jurisdiction require a legal basis, we generally rely on:<\/p>\n<ul>\n<li><strong>Contract:<\/strong> processing needed to take steps at your request, complete an order, deliver products, or provide requested support.<\/li>\n<li><strong>Legitimate interests:<\/strong> operating and improving the Site, preventing fraud, securing our services, supporting customers, and understanding business performance, balanced against your rights.<\/li>\n<li><strong>Consent:<\/strong> optional analytics or advertising storage, certain marketing communications, and other processing where consent is requested. You may withdraw consent at any time without affecting earlier lawful processing.<\/li>\n<li><strong>Legal obligation:<\/strong> records and disclosures required by tax, accounting, customs, sanctions, consumer-protection, or other applicable laws.<\/li>\n<\/ul>\n<h2>5. Cookies and similar technologies<\/h2>\n<p>The Site uses cookies and similar technologies for the following purposes:<\/p>\n<ul>\n<li><strong>Strictly necessary:<\/strong> shopping cart, checkout, fraud prevention, security, network delivery, and essential Site functions.<\/li>\n<li><strong>Preferences:<\/strong> language, display, and other choices.<\/li>\n<li><strong>Analytics:<\/strong> measuring visits, page use, performance, and errors.<\/li>\n<li><strong>Advertising and measurement:<\/strong> measuring product listings and advertising performance and, where permitted, supporting relevant advertising.<\/li>\n<\/ul>\n<p>We currently use Google tags for analytics and advertising measurement. In regions where consent is required, Google analytics and advertising storage are configured to remain denied unless consent is obtained. You can also control cookies through your browser and manage Google advertising choices through <a href=\"https:\/\/myadcenter.google.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Google My Ad Center<\/a>. Blocking necessary cookies may prevent the cart, checkout, account, or other Site features from working correctly.<\/p>\n<h2>6. Payments<\/h2>\n<p>Payment options shown at checkout may include WooPayments card processing and supported methods such as Clearpay, Klarna, Apple Pay, Google Pay, and Amazon Pay. Availability depends on location, currency, device, order, and provider eligibility.<\/p>\n<p>WooPayments is provided through Woo\/Automattic and is powered in part by Stripe. Payment and fraud-prevention providers may collect transaction details, contact information, billing or shipping information, device and network data, and payment credentials. They may act as our service provider for some processing and as an independent controller for other processing required by financial, identity-verification, fraud, or legal obligations.<\/p>\n<p>Review the notice presented by the payment method you select. Relevant provider information includes the <a href=\"https:\/\/automattic.com\/privacy\/\" rel=\"nofollow noopener\" target=\"_blank\">Automattic Privacy Policy<\/a>, <a href=\"https:\/\/stripe.com\/privacy\" rel=\"nofollow noopener\" target=\"_blank\">Stripe Privacy Policy<\/a>, <a href=\"https:\/\/www.klarna.com\/international\/privacy-policy\/\" rel=\"nofollow noopener\" target=\"_blank\">Klarna Privacy Policy<\/a>, <a href=\"https:\/\/www.apple.com\/legal\/privacy\/\" rel=\"nofollow noopener\" target=\"_blank\">Apple Privacy Policy<\/a>, <a href=\"https:\/\/policies.google.com\/privacy\" rel=\"nofollow noopener\" target=\"_blank\">Google Privacy Policy<\/a>, and the privacy notice made available by Amazon Pay or Clearpay for your region.<\/p>\n<h2>7. How we disclose information<\/h2>\n<p>We disclose information only as reasonably needed for the purposes described in this Policy, including to:<\/p>\n<ul>\n<li><strong>Commerce and technology providers:<\/strong> WooCommerce, hosting, database, website, translation, form, email-delivery, review, and technical-support providers.<\/li>\n<li><strong>Payment and fraud providers:<\/strong> WooPayments, Stripe, payment-method providers, card networks, banks, fraud-screening services, and dispute or refund services.<\/li>\n<li><strong>Delivery and trade providers:<\/strong> couriers, freight partners, warehouses, address-validation services, customs brokers, postal operators, and customs or other authorities.<\/li>\n<li><strong>Analytics and advertising providers:<\/strong> Google Analytics, Google Ads, Google for WooCommerce, and related measurement services, subject to applicable consent and opt-out requirements.<\/li>\n<li><strong>Security and network providers:<\/strong> Cloudflare and Wordfence\/Defiant, which may process IP addresses, request and device information, URLs, security events, and related data to deliver, protect, and monitor the Site. See the <a href=\"https:\/\/www.cloudflare.com\/policies\/privacy\/\" rel=\"nofollow noopener\" target=\"_blank\">Cloudflare Privacy Policy<\/a> and <a href=\"https:\/\/www.wordfence.com\/privacy-policy\" rel=\"nofollow noopener\" target=\"_blank\">Wordfence Privacy Policy<\/a>.<\/li>\n<li><strong>Professional advisers and authorities:<\/strong> accountants, lawyers, insurers, auditors, regulators, courts, law enforcement, customs authorities, or other parties where disclosure is legally required or reasonably necessary to protect rights and safety.<\/li>\n<li><strong>Business transactions:<\/strong> a buyer, investor, lender, adviser, or successor in connection with a proposed or completed merger, financing, restructuring, sale, or transfer, subject to appropriate confidentiality and legal requirements.<\/li>\n<\/ul>\n<p>We do not sell personal information for money. Some analytics or advertising disclosures may be treated as a \u201csale,\u201d \u201csharing,\u201d or targeted advertising under certain US state laws even when no money is exchanged. Where those laws apply, you may contact us to exercise an available opt-out right.<\/p>\n<h2>8. International transfers<\/h2>\n<p>We sell internationally and use providers that operate in multiple countries. Your information may therefore be processed outside your country, including in Hong Kong, the United States, the European Economic Area, and locations used by our service providers. Where required, we use contractual or other lawful safeguards for restricted transfers. Providers may also rely on their own approved transfer mechanisms.<\/p>\n<h2>9. How long we retain information<\/h2>\n<p>We retain information only for as long as reasonably necessary for the purposes described above, including to fulfil orders, provide support, maintain security, meet accounting, tax, customs, warranty, chargeback, and legal obligations, and resolve disputes.<\/p>\n<ul>\n<li>Order and transaction records may be retained for the period required by applicable accounting, tax, payment, customs, and consumer laws.<\/li>\n<li>Account information is generally retained while the account remains active and for a reasonable period afterward, subject to legal and operational requirements.<\/li>\n<li>Support, return, warranty, and dispute records are retained as needed to complete the request and establish a record of the resolution.<\/li>\n<li>Reviews may remain published until removed, anonymized, or no longer needed, subject to legal requirements and platform controls.<\/li>\n<li>Security logs, analytics records, consent records, and backups are retained according to operational settings and provider retention schedules.<\/li>\n<\/ul>\n<p>When information is no longer needed, we delete, anonymize, or securely isolate it, unless continued retention is required or permitted by law.<\/p>\n<h2>10. Your choices and rights<\/h2>\n<p>Depending on where you live, you may have the right to request access, correction, deletion, restriction, objection, or portability; withdraw consent; opt out of certain marketing, targeted advertising, sale, or sharing; and appeal a decision concerning a privacy request.<\/p>\n<p>You may unsubscribe from marketing emails using the link in the message. Transactional and service messages about an order, security, account, return, or legal update may still be sent when necessary.<\/p>\n<p>To submit a request, email <a href=\"mailto:contact@prism-optic.com\">contact@prism-optic.com<\/a> with the subject \u201cPrivacy Request.\u201d Describe the request and the country or state in which you live. We may ask for information reasonably necessary to verify your identity and authority. An authorized agent may submit a request where permitted by law, but we may require proof of authorization.<\/p>\n<p>If local law gives you the right to complain to a data-protection or consumer-protection authority, you may do so in your place of residence, work, or the location of the alleged issue.<\/p>\n<h2>11. Reviews, public content, and Gravatar<\/h2>\n<p>Information included in a published review or comment may be visible publicly. Do not include payment details, identification documents, precise location information, or other sensitive information in public content. We may use an anonymized hash of an email address with Gravatar to determine whether a profile image is available. Gravatar is operated by Automattic and is subject to its privacy notice.<\/p>\n<h2>12. Security<\/h2>\n<p>We use administrative, technical, and organizational measures designed to protect personal information, including encrypted HTTPS connections, access controls, security monitoring, fraud prevention, and service-provider protections. No online system is completely secure, and we cannot guarantee absolute security. Protect your account credentials and contact us promptly if you believe an account or transaction has been compromised.<\/p>\n<h2>13. Children<\/h2>\n<p>The Site is not directed to children, and we do not knowingly collect personal information from children in violation of applicable law. Products must be purchased and used in accordance with local age, ownership, import, and use restrictions. If you believe a child has provided personal information improperly, contact us so that we can review and take appropriate action.<\/p>\n<h2>14. Third-party sites and translated pages<\/h2>\n<p>The Site may link to websites or services we do not control. Their privacy practices are governed by their own notices. Translations of this Policy may be provided for convenience. If a translation conflicts with the English version, the English version controls to the extent permitted by applicable law.<\/p>\n<h2>15. Changes to this Policy<\/h2>\n<p>We may update this Policy when our services, providers, practices, or legal obligations change. We will post the updated version on this page and revise the \u201cLast updated\u201d date. Where required, we will provide additional notice or request consent.<\/p>\n<h2>16. Contact us<\/h2>\n<p>For privacy questions or requests:<\/p>\n<p><strong>\u041f\u0440\u0438\u0437\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u043e\u043f\u0442\u0438\u043a\u0430<\/strong><br \/><strong>Email:<\/strong> <a href=\"mailto:contact@prism-optic.com\">contact@prism-optic.com<\/a><br \/><strong>Website:<\/strong> <a href=\"https:\/\/www.prism-optic.com\/ru\/\">https:\/\/www.prism-optic.com\/<\/a><br \/><strong>Business correspondence address:<\/strong> 16th Floor, Goodview Commercial Centre, 2\u201316 Flower Market Street, Mong Kok, Kowloon, Hong Kong (not a product return address).<\/p>","protected":false},"excerpt":{"rendered":"<p>Learn how Prism Optic collects, uses, shares and protects personal information for orders, payments, delivery, analytics and customer support.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1445","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.prism-optic.com\/ru\/wp-json\/wp\/v2\/pages\/1445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prism-optic.com\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.prism-optic.com\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.prism-optic.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prism-optic.com\/ru\/wp-json\/wp\/v2\/comments?post=1445"}],"version-history":[{"count":2,"href":"https:\/\/www.prism-optic.com\/ru\/wp-json\/wp\/v2\/pages\/1445\/revisions"}],"predecessor-version":[{"id":3524,"href":"https:\/\/www.prism-optic.com\/ru\/wp-json\/wp\/v2\/pages\/1445\/revisions\/3524"}],"wp:attachment":[{"href":"https:\/\/www.prism-optic.com\/ru\/wp-json\/wp\/v2\/media?parent=1445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}